Back to Blog
The art of choosing iyengar pdf viewer6/15/2023 A colleague told her he had heard Rush Limbaugh denounce it on the radio. The head of Fidelity Research explained it to her, as did a McKinsey & Company executive and a random woman sitting next to her on a plane. Wherever she goes, people tell Iyengar about her own experiment. Having too many options, it seems, made it harder to settle on a single selection. But after the taste test, those who chose from the smaller number were 10 times more likely to actually buy jam: 30 percent versus 3 percent. (In both cases, popular flavors like strawberry were left out.) Shoppers were more likely to stop by the table with more flavors. Sometimes, there were six different flavors to choose from. You may have heard about it: At a luxury food store in Menlo Park, researchers set up a table offering samples of jam. Sheena Iyengar is the psychologist responsible for the famous jam experiment.
0 Comments
Read More
Leave a Reply. |